KAUNAS AKROPOLIS. Over-the-top Christmas

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Kaunas “Akropolis” has, for a long while now, been a place that is not just for shopping – you will likely not find any practical people in the mall. Selfishness and aesthetics dominate here: all the attention is on self-confident and knowledgeable personalities.
Therefore, when we received the task for the “Akropolis” Christmas campaign, we knew we would not talk about woolen socks, a family fireplace, or spontaneous kindness.
We dedicated this campaign to those women who care more about giving to themselves than gifts for others. She wins the fight versus Christmas decorations – nobody shines brighter than her during these holidays.