Kauno AKROPOLIS. Be cool

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How to stay cool when summer temperatures hit record levels? Kaunas “Akropolis” knows the answer.
The leading fashion mall in the second largest Lithuanian city provided its visitors with a hideaway from heat: we invited customers to dine at one of the air-conditioned restaurants and rewarded those who did. The reward – a limited edition “Ice Dunes” popsicle. The campaign had only one KPI: to empty the freezer to the last popsicle. And that is exactly what we did.