“Maxima” is the largest retail chain in the Baltics, visited daily by more than 550 thousand Lithuanian customers. It is well known to people living in both rural areas and the big cities.
Our task was to create a Christmas video that would not get lost amongst the many Christmas commercials, but would be loved and understood by audiences of all ages and backgrounds. The theme and main message of the brand is communion and humanity.
Therefore, we chose a clear and simple story, telling about the joy of giving and the power of sincere attention to a stranger. To make it even more special, the poem “White Tale” by Amelija Vyšniauskaitė-Miltenienė was chosen as the soundtrack of the video, with singer Vytautė Pupšytė performing.