Vilnius town hall (lit. Vilniaus rotušė) is one the oldest in Lithuania. So rebranding such institution is not only a pleasure, but huge responsibility as well. For decades it was considered as a boring space for even more boring exhibitions or over the top events with VIP invitations only.
Rebranding this institution meant not only creating new logo but opening doors for people. So first we created logo representing openness inspired by town halls architecture.
Flexible branding system made it contemporary and fresh in every occasion. As Vilnius town hall is hosting hundreds of events per year we had to create simple graphic design rules to make brand flexible yet very recognisable.