URBO BANKAS. Your Local Bank

When we’re asked to create a campaign for a bank, we almost immediately start imagining the usual: huge, cold glass buildings, endlessly busy city people who are almost all business owners, and conversations about all kinds of financial intricacies – perhaps even teaching people a thing or two about investing…

But that’s where we stop. Because we’ve met a Lithuanian bank – URBO.
We quickly realise that it’s not just about Lithuanian capital. It’s about a closer connection with people – their everyday lives, their needs and what really matters to them. And that is its greatest advantage.

Then the slogan comes naturally: “Your Local Bank” – a local bank that understands local people. All that’s left is to bring the slogan to life through stories and visuals that take the idea further with local insights and familiar everyday situations.

And it feels like we’ve created something a little warmer, a little closer. Something local.