MAXIMA. Christmas 2026 Campaign

This year, Christmas products at Maxima come at incredibly low prices. To bring this idea to the screen, we imagined what an ordinary shopper’s trolley might look like when prices are this low. After all, when everything is so affordable, why hold back?
A train of shopping trolleys overflowing with products, rolling through Lithuania’s cities and towns, became the symbol of low prices and the central idea behind the Christmas campaign.