15min.lt. Birthday Campaign

In 1963, while reporting on the assassination of U.S. President John F. Kennedy, legendary journalist Walter Cronkite became visibly emotional during a live broadcast. It struck viewers deeply – after all, news anchors are usually expected to remain expressionless.

This moment reminds us of a simple truth: behind every piece of news lie emotions. Journalists may not show them to stay professional, but they live through them together with their readers.

Over the past two decades, news website 15min.lt has broken numerous news stories, each carrying its own emotional impact. We captured a glimpse of those emotions in their new birthday campaign, and we congratulate the newsroom on its anniversary!