15min. Image Campaign

When trolleybus route number 15 changes, 15min will be the first to report it. When the basketball player wearing number 15 sinks a three-pointer, they’ll be first again. When a politician is sentenced to 15 years for bribery… Yes, you guessed it — 15min will break the news first. Because wherever the news is, that’s where 15min is. We created a series of 5 visuals, along with video and radio clips, to show just how unavoidable the number 15 is in our everyday lives.