Auga: Organic Food Packaging

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AUGA is an organic food brand from Lithuania. Its origins are from nature friendly farms and fields across the country, making AUGA the biggest organic food producer in Lithuania. While creating packaging for their products we kept in mind one idea: it should be clean and clear, just like the environment where all the products grow. The packaging is divided to two parts: earth and sky. The earth represents nature, the products natural appearance, and nutritional value. The sky represents the brand and product name. The centre of the packaging always shows the true hero – the product. This makes for a perfect balance surrounding the product, just as nature intended.