“Baltic Petroleum” is a gas station chain in Lithuania with over 80 locations.
They had a great offer for its customers – visits to the car wash at an amazing value. Our goal was to transmit this message while maintaining the image of a mature brand, with a subtle yet focused sense of humor.
Going to a car wash is a usual but boring activity. It is much more exciting to find a unique emotional connection where you do not expect to find one. In the case of a gas station car wash, the washing is a secondary benefit, while the primary purpose is the sweet escape from busy everyday life. If you know how great the value is, it is much easier to find all the reasons to go back in the car wash as soon as you leave.