A shopping mall located on the outskirts of Vilnius has kept its promise – everything that happens there is BIG. All the time. Even on social media. Therefore, instead of thinking of a single character, to vocalise their promo deals, we created an entire digital family. Yep, with a dog.
They own a joint Facebook account on which they share various stories and talk about the best offers. However, they do that individually, maintaining a voice of their own. Much like a real family would.