BIG. Family

A shopping mall located on the outskirts of Vilnius has kept its promise – everything that happens there is BIG. All the time. Even on social media. Therefore, instead of creating a single character to vocalise their promo deals, we created an entire digital family. Yep, even with a dog.

The family has a joint Facebook account in which they share various stories and talk about the best offers. By sharing individually, they maintain their own unique voices. Much like a real family would.