BIG: Family

A shopping mall located on the outskirts of Vilnius has kept its promise – everything that happens there is BIG. All the time. Even on social media. Therefore, instead of thinking of a single character, to vocalise their promo deals, we created an entire digital family. Yep, with a dog.

They own a joint Facebook account on which they share various stories and talk about the best offers. However, they do that individually, maintaining a voice of their own. Much like a real family would.

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