BLUE/YELLOW. Dronathon 2.0

Drones overhead are no longer just Ukraine’s reality – aerial threats are becoming a concern for Lithuania, too. Yet as war fatigue grows, encouraging the public to contribute is becoming increasingly difficult. That’s why, together with the NGO “Blue/Yellow”, we created DRONATHON 2.0 – a national fundraising marathon aiming to raise 1 million euros to protect the skies of Ukraine and Lithuania.

We chose running as the symbol of the campaign – an embodiment of unity, resilience, and readiness to protect together what matters most to us.

The visuals feature a stylised thermal imaging view and targeting elements, with the target being a “Shahed” drone used by the enemy. In this way, we visually conveyed the goal of the second Dronathon – to strengthen both countries’ counter-drone defence capabilities.