BLUE/YELLOW. Move Your Finger for Ukraine

As the war in Ukraine continues, a significant portion of the public is experiencing fatigue. This has led to diminished sensitivity towards the issue and a decline in motivation to contribute to aid initiatives.

We noticed that very few Lithuanians were taking advantage of the incredibly easy opportunity to support an organization of their choice by allocating 1.2% of their personal income tax (PIT). We therefore decided to seize this moment: we are encouraging Lithuanians to contribute to the aid effort in Ukraine without having to go to great lengths—simply by moving a finger for a few minutes to fill out the form and designate that 1.2% donation to NGO “Blue/Yellow” for Ukraine’s fight for freedom.