BLUE / YELLOW. Potholes

During summertime, extensive construction activities create anxiety among the public in Lithuania. Looking at the outbursts caused by potholes, road fixes and sewage construction holes, we saw an opportunity to direct this anxiety to a more meaningful and productive matter.

Therefore we plastered the construction sites with out-of-home billboards with a call for support for “BLUE / YELLOW”, an NGO supporting Ukraine’s armed resistance, that evoked empathy and reminded people about other potholes – the ones made by constant missile destruction in Ukraine’s cities.