BLUE/YELLOW. Regular support for Ukraine

As the war in Ukraine has dragged on, widespread fatigue has set in, with many people growing desensitized to the constant stream of news and becoming less motivated to support the country’s fight for survival. To ensure continuous aid, the Lithuanian NGO Blue/Yellow introduced a new approach: automated monthly donations. This enables supporters to set up recurring contributions, ensuring aid steadily continues to reach the soldiers and volunteers on the front lines.

To promote participation in this new way of giving, we launched a campaign designed to resonate with everyone – from those weary of war updates to those who genuinely want to help but often simply forget amidst life’s daily distractions.

By blending mundane challenges with elements of the reality of Ukraine’s war, our illustrations create a clear and powerful connection. Strategically placed in specific contexts, our carefully designed ads refocus attention on the most critical battle of our time and encourage people to join in with regular support.