Lithuania is one of the leading countries in the world considering suicide rates (30,8 suicides per 100 000 citizens). It’s three times higher than EU average. Thousands of people experienced suicide in their family or friend circle. While looking for professional psychological help is still very stigmatised in Lithuania, a lot of suffering people get depressed and even commit their own suicide. It’s becoming a new normal and just a number no one cares anymore.
We had to break the silence, help people to start talking and looking for help. We considered a book as a simple self help tool. So with the help of authors Elvyra Kučinskaitė and Mykolas Majauskas 18 stories from people who experienced suicide in their close circle were collected. Stories contained their thoughts, feelings, pain and strength. This had to turn in to therapeutic reading helping you to find first steps towards professional help.
We decided to break all the rules and “unname” the book. This why it’s name is just a gap (_______________) or book without the name. It expresses the idea of uncomfortable start to talk about this delicate issue. Also it invites to start the conversation, express the feelings and give the book your own name. We also published limited edition book sent to influencers and opinion leaders. Every single story was “packaged” so you had literally break the silence, tear pages apart and read the story.