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Cheatless is a new protein bar brand entering the booming energy bar market. Widely considered a snack for highly active people, this one is actually a healthy snack for everyone. We had to create a name and packaging which would bring protein bars to the masses and those of us not pumping iron 24/7 and sharing motivational quotes with their gains on Instagram. Cheatless is a friendly and approachable high protein snack bar which actually tastes good. Design wise, we not only chose light and friendly colors, but playful imagery as well.
You can’t cheat your taste buds, which is why taste test after taste test confirmed that Cheatless is a high protein bar which tastes good. That is why the packaging and entire brand imagery is based on a simple yet playful symbol – a tongue giving a thumbs up. #EatMoreCheatless