CONRESTA GROUP. Visual identity

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The CONRESTA GROUP unites and presents various activities of the group in the fields of investment, construction and contracting. In reviewing the activities, the need also arose for a group identity common to all businesses and centred on well thought-out long-term solutions.

Based on the group’s values and approach, and on the specifics of its activities, we created a balanced and spacious identity with an urban mood. In crafting the group’s logo, we took part of the image from the previous brand, for continuity, but gave it a more subtle character. For the visual identity we chose colours that suggest a city skyline, urban themed photos, clear and constructive typography and graphic elements recalling the logo itself in their plasticity. All these elements together create an image that is as measured and consistent as the group’s business decisions themselves.