DENTAPLANAS. Visual identity

Dentaplanas is a modern, customer-oriented dental clinic. Its new visual identity also brings that out: systematic and neat, calming but fresh, embodying a new approach to the image of dentistry.

The personal card motif conveys care and attention to each patient. It’s not just a logo accent, but a feature of the entire graphic system that adapts to different formats and contents. Clear principles of composition also reflect the orderliness of the dental care process. The colour palette that was worked out is soft, fresh and soothing. It reassures even those patients who tend to fear dentists. Thus, all the elements work together to create a design system that’s fresh and modern.