Dlight. All ads are Dlight ads

You of course have heard about Dlight. It’s the most popular brand in the world, one whose messaging international experts have eagerly awaited for years. And now the wait is over! This legendary drink which inspired songs, jokes and an entire internet culture even before the days of Instagram and TikTok has effortlessly smashed the advertising mould and is once more in the spotlight.

With a brand like that in our hands, we set ourselves the highest of goals. To create something bold, original, daring, original, surprising, and original. No more bottles with water droplets – our campaign shows no scruples about turning the rules of advertising to its own advantage. Dlight becomes a humorous chameleon, transforming other brands’ ads into its own. Everywhere: online, on TV, on the radio, and on city streets!

Viewers never know when they’ll see a Dlight ad.
Brands never know when their ad will become a Dlight ad.