FoodSniffer: Always Sniff

  • Best Internet
  • Adrenalinas
  • PR Impact
FoodSniffer is a revolutionary device testing if meet, poultry and fish are still fresh and safe to eat. To introduce device we created a campaign like no other. Just in days it went viral across the globe making FoodSniffer weirdest yet the most useful kitchen device.
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Minimal, aesthetic website of Foodsniffer leads user through the presentation of the device to actual purchase. Easily and fluently user is guided through the process of how Foodsniffer actually works sniffing freshness of raw food. Clean design emphasising visuals helps to depict concentrated info about the device. Initially fully created content lead to detailed wireframes with sketches for photoshoot. Clean and crisp photos from the photoshoot helped to finalise final aesthetics and colour pallet of the website. Visit website -