Inbalance. Visual identity

Inbalance is one of the leading EV charging brands in the Baltics and Central-Eastern Europe, operating across two complementary domains: Inbalance Tech and Inbalance Grid. Inbalance Tech designs and manufactures smart, safe, and user-friendly EV charging stations, along with proprietary management software. Inbalance Grid is a wide-reaching public charging network that covers city centers and key intercity routes, ensuring reliable access to energy wherever it’s needed most.

The renewed visual identity reflects Inbalance’s ambition to lead in both technology and infrastructure. A simplified, inverted icon and the Cabinet Grotesk typeface signal a modern, tech-forward direction. A neutral, group-wide color palette is paired with distinct accent tones: orange for Grid, purple for Tech.

The design system is based on a flexible, block-driven structure that ensures consistency across all formats. Key visual elements include a dynamic grid representing the flow of energy, and a pixelated “fog” that brings texture and movement — inspired by the invisible, yet powerful nature of electricity.