Invalda INVL x Šiaulių Bankas. Merger and Christmas campaign

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The joining together of Invalda INVL and Šiaulių Bankas marks a momentous occasion in Lithuania’s financial world. It’s the uniting of two powerful entities for a shared purpose. To celebrate this, we crafted something truly special.

In announcing the completion of the merger, the new joint company adorned urban and online spaces with images of epic twosomes: a closeup of the hands from Michelangelo’s Creation of Adam, the Iron Wolf and Duke Gediminas from the legend of the founding of Vilnius, the iconic duo of milk and cookies, and –as Christmas was near– Santa and an elf.

Adding to the festive spirit, outdoor ads offered unique winter holiday greetings set to the glow of colourful lights and the sound of a special song created just for this campaign.