Maxima. O-ho-ho Christmas

While Santa Claus says “Ho-ho-ho”, everyone who visits Maxima at Christmastime says “O-ho-ho!”
In 2023, we chose a different theme for Lithuania’s biggest retail chain: instead of a sentimental snow story, we spoke about prices that provoke amazement and turn everyone into Santa Claus. Since when things cost less, you want to give more!