MAXIMA. Summer Ice Cream Campaign

As summer arrives, ice cream demand skyrockets, and retailers begin fiercely competing on the price of this frosty treat. MAXIMA, a market leader, has made an “Ice Price Promise” – guaranteeing the lowest ice cream prices in all MAXIMA stores throughout the summer.

The campaign’s symbol, an icy seal, reinforces this commitment – one that’s sure to resonate with everyone.