Pasiutkainės (Crazy Prices)

Dancers stomp, the drum booms, skrabalai clatter, birbynė reed pipes fill the air, flutes whistle, the kanklės zither rings out, and cheerful voices strike up a song:

My heart is full of glee,

Always, all the way,

When prices are, you see,

So wildly good today!

Sweet little price, so fine,

You’re tiny, oh so small!

I’ll buy, buy, buy it all

With AČIŪ card of mine!

PASIUTKAINĖS at MAXIMA! Inspired by Lithuanian folk music and dance, the campaign captures the wild, foot-stomping joy that comes over you when you see the weekly and weekend prices waiting at MAXIMA with your AČIŪ loyalty card.

The name is a play on pasiutpolkė, a fast and wild Lithuanian folk polka – with the “polka” swapped for “prices”.