POLS. Most stolen ice cream in Lithuania

We believe that POLS is the best quality ice cream you can get. There is one trait that unites great things – there will always be people who wish to steal them. Therefore we proclaimed POLS as the most stolen ice cream in Lithuania and launched a market survey, which much to our surprise, proved it to be true.

We have documented the very moment people stole the ice cream and used it in TV and print ads. Launched a website where you could snitch on your friends and virtually steal a pack of POLS. Placed security tags on ice cream and fabricated shortage and counterfeit POLS in real and online markets and much more.