Red Bull: The Burning Box

Every year, Red Bull introduces two limited edition flavors to the Lithuanian market. One of them is always timed around Christmas. Before reaching store shelves, the new flavor is hyped up on social media via Red Bull athletes, influencers, and brand partners. We were tasked with creating gift packaging for yet another new flavor (plum and cinnamon – a very wintery taste). We decided to put a can of Red Bull into very festive and unique packaging – a log. Every single log was unique since they were crafted by hand. We also wanted to give the packaging a “second life.” That is why inside every log we placed a special packet of powder which colors fire when it burns.