Red Bull: Color Therapy With Wiiings

Corporate Christmas gifts. An infamous part of the holiday season in Lithuania. They come in all shapes and sizes, from cakes to sweets to bottles of wine. They all add up to long hours of darkness, big piles of snow, freezing temperatures, HUGE heating bills, and do not help alleviate the sense of seasonal depression. Our task was to make Red Bull stand out during the winter season and make a gift that was fun and promoted positivity. Only in the last year did the Lithuanian market see a major spike in adult coloring book sales. Keeping in mind that the whole country turns grey and dark in September, we had to find a way to fight the winter blues. We created an enormous (over 1 meter tall) adult coloring poster. Since everyone dreams of warm places during the winter months, our poster was full of lush jungle. To make coloring even more adventurous, the cells were kept as small as possible. This tongue in cheek Christmas gift for Red Bull fans, partners, opinion leaders, sponsored athletes, and musicians became the most shared Red Bull gift ever, with social media posts reaching over 120,000 active users in Lithuania. Apparently, all you need to overcome the winter blues are some wiiings.