RED BULL. WakeDuel

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RED BULL embodies a desire for energy and thrills in everyday life. The WakeDuel they organise attracts many water-sport enthusiasts. To better convey vigour and youthfulness in communication about the event, we updated its visual identity. Unnecessary elements of the logo were removed and background-colour use was defined, as were the style and presentation of photos to integrate them into the overall visual identity. Graphic elements, textures, guidelines for their use and the hierarchy of elements were also refined, and a vibrant new typography was picked to strengthen the visual identity’s character.