SAVY. Visual identity refresh

SAVY – the first Lithuanian P2P lending platform – presents its updated visual identity, reflecting its evolution over more than 10 years of operation. The redesigned logo symbolizes the platform’s strength, transparency, and dynamism, while the brighter colors and modern design solutions emphasize the aim to be a contemporary, reliable, and easily accessible financial partner.

In updating the logo, we aimed to bring more brightness and monumentality, with the icon’s diameter influencing the graphic language: using angles, we created graphic blocks that have become part of the visual identity. The focus on the color palette allowed us to create a warm yet modern image, close to the digital world. The soft color transitions symbolize smooth service processes and create a sense of ease.