SB draudimas. Insurance for all families

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The slogan of SB draudimas, “for a life without fear,” became a starting point for this campaign – all families have the right to feel secure.

Therefore, SB draudimas insures both families defined by a marriage contract and families based solely on love.

Published on the International Day of Families, the campaign consisted of a series of visuals; each showing a different relationship and celebration of love without fear.

Thanks to the client’s courage, we managed to touch on a sensitive but very important topic.