ŠIAULIŲ BANKAS is a long-lasting sponsor of DAKAR race team AGRORODEO. Usually, race team sponsorship is limited to a logo on the car and the team’s uniform. In the end, the brand gets lost in the sea of other logos. Having this in mind, we decided to transform this sponsorship into a wild product demo. Right before the start of the DAKAR race, we launched a video showing the AGRORODEO team preparing for the race and testing their car as a contactless payment cardŠ. Our goal was not only to highlight the benefits of contactless payments but also to communicate our brand philosophy – being closer to the clients.