Wind Town. Visual identity

Vėjo Miestelis (“Wind Town”) is a unique real estate project on the shore of the Curonian Lagoon that caters not only to water sports enthusiasts, but also to those who long to escape back to nature and are weary of grey daily life.

For this project, we created a dynamic motion-based design system. It features a weathervane-motif logo pointing the way to new experiences. Complementing that movement are linear graphics inspired by the wind and freely arranged design elements. A colour palette as dynamic as water sport itself echoes the project’s characteristic architectural vision, where there is no room for anything boring. The colours are used for contrast, thus creating a vibrant Wind Town image. The design system flexibly blends in blocks of colour for a friendly, welcoming feel.