AKROPOLIS Kaunas. Christmas image campaign

Christmas is a family celebration, yet people often don’t give it enough attention, sitting at the table in casual, “homey” clothes rather than dressing up.

Kaunas AKROPOLIS opposes such sacrilegious behavior and invites everyone to embrace fashion this Christmas, preparing for the holidays in Lithuania’s most stylish shopping center. Become this season’s fashion icon—the most important person at the table (or maybe even on it).

All campaign visuals feature a transparent cube filled with hay, symbolizing a festive table in an abstract way. Atop it, brightly dressed model or extravagant gift ideas serve as an invitation to create a holiday table that exudes not just the aroma of food but also the essence of fashion.