INPP. Workplace for the Future

How do you convince young people with an interest in science to drop everything and take a job at the Ignalina Nuclear Power Plant (INPP)? That wasn’t an easy task, especially given the popular myth that the INPP had been shut down and that the only employees it might need were museum caretakers. But contrary to what most people in Lithuania believe, this is now the site of a project that’s unique in the world – the full demolition of a nuclear plant. To the point of leaving nothing but a green meadow behind. So, until 2080, energy specialists have plenty of work here.

The campaign began with the publication of unconventional job ads on the cvonline.lt career portal: the INPP was inviting young electricians, equipment operators, metalworkers, and other specialists to apply starting at the age of 3.

Not stopping there, we also posted flyers with a tear-off phone number around kindergartens and playgrounds, encouraging any interested toddlers to call about career opportunities at the INPP. LinkedIn got our attention too, with posts specially written so even a 3-year-old could understand. All those job ads got attention. Social networks were full of organic reactions by people, influencers shared photos of the job ads at kindergartens, and news portals asked whether it was all even legal.

After several days of silence, we provided an explanation: the Ignalina Nuclear Power Plan is a workplace with a future, since it will have jobs to offer all the way up to 2080. So people can apply for those jobs both today and far into the future. Banners and a special campaign landing page encouraged people to learn more about career opportunities and apply for various positions at the INPP.

The results? During the campaign, we got 237 applications, sparked the ire of several moms, and showed society that the Ignalina Nuclear Power Plant is not just a museum.