Kauno AKROPOLIS. Body culture

Unlike its other competitors, the leading fashion mall in Kaunas – “Akropolis” has never used conventional tropes. The back-to-school campaign was no exception: we rejected ideas with formulas and small children with big backpacks. To tell you the truth, the copywriter didn’t overthink while working on the slogan: it was already written on the school timetable. All we had to do was pick the slogan up.