UNIPARK. Visual identity refresh

UNIPARK provides services for thousands of drivers as they navigate the modern city. Urbanisation and digitalisation became the key aspects in the renewal of its visual identity, thus both were transposed into visual language.

In updating the logo, we strove to give the composition more coherence and monumentality while also adding specific details characteristic of this business. The logo typography was enriched with road-marking-like stencil motifs, for a clearly urban air, and a dot as a bit of digital language to introduce the composition.

UNIPARK’s services are geared to drivers, so roads and the graphic elements found on roads naturally become part of the identity. The chosen typeface has shapes and forms that resemble bending roads, and the colour palette has been complemented with the colours typical of roads and road-lane markings. Indeed, specific elements used in marking lanes on roads can be found all throughout the graphic system.

We sought, in renewing UNIPARK’s visual identity, to give it structure and dynamism, and to create a friendly but straightforward urban image.